I understand that the transition from being a skilled artist to becoming the owner of your own training academy can be daunting. However, I believe that your dreams should never be held back by worries and hurdles.

To better understand the challenges faced by beauty professionals looking to start their training courses, I conducted extensive research and reached out to our customers as well as others in the beauty industry. Here’s what they had to say:

1. “I don’t have enough time.” Balancing your existing business with the demands of setting up an academy and training programs can indeed be overwhelming.
2. “I don’t know where to start with creating a manual.” Crafting comprehensive and informative training materials can seem like an insurmountable task.
3. “Trying to understand the accreditation maze seems impossible!” Navigating the complex world of accreditations can be confusing and time-consuming.

I’ve listened to your concerns, and I’m thrilled to introduce an innovative solution that will revolutionize your journey.

Stay tuned for our upcoming blog posts and emails, where we’ll delve into how KG Professional is here to transform your aspirations into reality. With our expertise and support, you can turn your dream of running a successful lash and brow academy into a thriving reality.

Katie Godfrey xx Director of KG Professional

Katie Godfrey the CEO of the KG brand is running a competition on our Instagram page

https://www.instagram.com/kgsalon from now till the 2nd January.

For more information please read on.

Have you always dreamt of starting a business? Got that business idea but need that nudge to push you forward to finally launch.

Or maybe you already have a business that Covid-19 has hit hard and this will provide an opportunity to keep your business going.

I want to help you. I want to give someone the opportunity to go into 2021 with the start they deserve, the opportunity they might never of otherwise had.

£1000 to invest in their business and one year’s business mentoring support with myself to get you on your way.

This is for any industry!!

How to apply:

· Applicants must send in their stories by Instagram.

· You can apply for someone else.

· You need to have a passion for starting a business or have a

· business highly affected by Covid19.

Applying because you want to start a business?

· You must send in your business ideas.

· What you have worked on so far to launch this business.

· What financial backing you have so far to support you.

· What would you spend the £1000 on?

· What would it mean to have the support of our business mentoring?

Already in business that’s Covid-19 affected?

· How would this money support your business?

· What would you spend the money on?

· What financial support have you had through the pandemic?

· How make or break are you in business at the moment?

· How would winning this change you/your business?

Applications will stop on the 2nd January and if you have been shortlisted will be privately contacted for possible questions.

Winner will be announced on the 5th January.

Money has to be spent solely on the business only and this will be tracked by invoices.

Why am I doing this?

My businesses have suffered this year, like everyone’s. Could I do with £1000? Yes of course! But does someone need it more than me?

Yes!

I am so grateful for seeing in this New Year with my health, my family and all my businesses still standing even if we have lost over £150k this year. For me that is truly blessed. I need to give back, I have a desire to support and help someone where this opportunity could make a difference to their life. Someone who will believe in their vision, give them the push they need and support them for a year in their business.

In business 20% of start ups fail, and that’s without a pandemic.

I look forward to hearing your stories and can’t wait to support that special person in 2021.

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Virginia Rizzi heads up the affiliate marketing team at the digital marketing agency Glass Digital. Here, she shares her expertise to help your salon gain sales from affiliate channels, without having to offer voucher codes.

If you’ve recently started welcoming clients through your doors again, you’ll be looking for ways to stand out against the competition and bag more appointments or sales. An affiliate marketing strategy can really help with this, as it will get your business’s name in front of more people.

One of the most popular affiliate marketing models involves offering voucher codes that give customers a discount but, after closing your salon during lockdown, you might not be in a position to reduce your profit margins in this way.

It’s still possible to use affiliate marketing to promote your services, though. Here, I’m going to outline three different techniques you can use, which should help to get more people through your doors.

What is affiliate marketing?

If you aren’t familiar, affiliate marketing is an area of advertising where you pay a publisher — perhaps this is an online magazine, voucher site, or Instagrammer — a small commission if they drive people to your site and those visitors then book and pay for an appointment.

Almost 90% of advertisers think that affiliate marketing should be an element of any marketing strategy, and it’s expected that the industry will be worth $6.8 billion (£5.3 billion) by the end of this year (Digital Global). So, it’s definitely an area of marketing that’s worth delving into. Here are some strategies you could try.

Work with local online influencers

Influencer marketing is huge right now, and you can harness its power by working with online personalities to promote your services. In the age of Instagram, most of your target audience are likely to follow people whose lives or wardrobes they aspire to have. And this will also stretch to the makeup they’re using and the beauty treatments they get. You can capitalise on this to secure more appointments.

If you know of any local online influencers, contact them to ask if they would be interested in a free beauty treatment. In return, you can provide them with an affiliate link that they can post on their blog, Instagram, or anywhere else they have an audience. Whenever anyone books and pays for an appointment with you through that link, the influencer will receive a small commission.

Affiliate marketing is cost-effective, because you won’t usually pay anything until you sell appointments or products, and the amount paid to any influencers you work with will be a very small percentage of your takings. You will also have full control over what percentage you want to offer.

Secure reviews in online publications

Have you thought about inviting journalists and bloggers to your salon for complimentary treatments that they can then review on their platforms? This is quite similar to influencer marketing in that you’ll invite someone down to your salon in exchange for an affiliate link on their social media feed or website. However, an in-depth review of their experience will also be part of the deal.

Securing online reviews can be a great way to attract more customers, because it will help you reach a larger audience and give them a clear idea of what they can expect from your business. This is particularly important right now when people want to know that they’ll feel safe when they visit a salon. Journalists and bloggers will be able to let their readers know what your service is like and how seriously you’re taking Covid-19 precautions. You’ll then be rewarded with more sales, and the publication will be happy with their commission.

Partner with cashback sites

Another option you have is to advertise your services via cashback sites. These use an affiliate model that means, if someone books and pays for an appointment through a link on a cashback site, the platform will receive a small commission, and they’ll also share this with the customer. As a result, you should secure more bookings, the site you’re advertising on will get a small cut, and the customer will receive a slight discount, too.

Securing a space on cashback sites can do wonders for increasing awareness of your brand. TopCashback is one of the most popular platforms, which boasts nine million users. So, promoting your services through these kinds of websites can really help to get your name out there. Customers will also receive a small discount, which could well be the incentive they need to book an appointment with you, rather than a competitor. But, because their discount will only be a very small percentage of the usual cost of the treatment, you won’t be losing the 10–20% that often comes with offering voucher codes.

Affiliate marketing can help to get more people through your salon doors now that they’re open again. While voucher codes that offer discounts are often used as part of an affiliate marketing campaign, it’s completely understandable if you’re hesitant to offer significant discounts using voucher codes. The techniques I’ve outlined here should help you to get the best of both worlds.  

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Hey Everyone,

So last week Katie Godfrey, CEO of KG Professional was invited on the USA podcast “The Shareholders Podcast”

She spoke a little on her story and how the business has grown but also giving advise out to those that would like to start a business.

You can check out the episode here:

CLICK TO LISTEN

We would really love your feedback on what you thought.

Have a great day!

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This week our CEO Katie Godfrey was interviewed on “The Farah Kariamburi Show” 

They talked about everything from motherhood, running a business, how Katie started her business and how its grown. Along with relationships and work/life balance.

Listen to the show here – Perfect for those that are mothers or in start up business. Or want something very inspirational to listen too.  We would love to hear your views on this episode. Please send in your questions and reviews to us or tag us on social media.

https://anchor.fm/the-farah-kariamburi-show/embed/episodes/How-This-Mum-Transformed-Her-Life-From-Being-A-Bullying-Victim-To-A-Super-Successful-Business-Woman-The-Farah-Kariamburi-Show–008-ea9d6l?fbclid=IwAR2mUW9cZ8CAI8JKktqJReqjNjD5A0rPPWyiq1S3DT-aWde0bntqbMgXsN0

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CEO – Katie Godfrey has been writing for 3 magazines at the moment. All things business and beauty.

She is also writing for Olympia Beauty online. The latest feature was about her book, have a read, it’s really interesting.

https://www.olympiabeauty.co.uk/motivation-is-the-key-to-success/

You can also see all Katie’s articles for Olympia beauty here:

https://www.olympiabeauty.co.uk/?s=katie+godfrey

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Please see below the article CEO – Katie Godfrey wrote for Olympia Beauty this month.

It is an interesting read if you are struggling to know what to do within your business.

https://www.olympiabeauty.co.uk/employed-versus-self-employed/

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